I’m really passing along a few points from one of the gurus of social media, Dan Zarrella, who wrote the book sitting on my desk that is all dog-eared and annotated called “The Social Media Marketing Book”. So credit where credit is due; thanks Dan. I took my favorite points and am putting my marketing “spin” on it, so here goes. Oh, by the way, this is for you folks who want to build a high volume of Twitter followers, so if you’re not in that category, move on. Or read it anyway.
1) Go ahead and bill yourself as an expert; that could be guru, lecturer, writer, thought leader, maven, you get the idea. Don’t lie of course. If you’ve never written anything you are not an author. But you’re probably an expert or “guru” on something. Be proud. But don’t rattle on and on about yourself. Who likes that?
2) Don’t avoid Tweeting on weekends; in fact there is less business-type Twittering going on over the weekends, people are still stuck with old fashioned marketing rules, based on a 9-5 work day. So there is less competition over the weekends, people have more time to read things and re-tweet.
3) Tweeting lots of links several times per day is good; if it’s your own content, though, let it sit out there, don’t Tweet over and over again. (Not sure why this is the case, but Dan did a lot of research on this so…)
There’s a lot more, but I thought I’d keep this short. I’ll highlight more in another blog. Or better yet, just go to Dan’s site; it’s chocked full of useful info. Then go to my site, to see how I can help you get your marketing mix together, so that you have something to Tweet about!
Just a word about content. Should be short, easy to read (think Hemingway, not Dickens). There is so much fluff (thinly disguised advertising) make sure it’s informative.
If you really want to write more interesting content, try asking your customers what interests them. What do they want to know more about? You’ll have a stack of fresh ideas in no time! [More about content in another blog]
If this is interesting, please Tweet! Thanks in advance.